5 Must-Read Books For Every Small Business
Building A Storybrand– Clarify Your Message So Customers Will Listen
Donald Miller
Squarespace updated and our site glitched. My sister called me, her voice frantic, nothing is showing up on our homepage on mobile!
Maybe it’s a service issue, let me check.
I typed in the web address on my phone, and she was right. Just big spaces of white nothing where our beautiful header and clever headline had been– with a few smatterings of sentences here and there.
27 hours later and a whole website rebuild, we were back up and running.
Thing is, this was a forced necessity. Our site was desperately outdated, and when I read back over the copy and messaging, I was shocked and a little horrified.
One thing was glaringly obvious.
When I initially wrote the copy for our website, I thought we were the heroes of our story.
Building A StoryBrand was one of the first books I read after building our photography website as I tried to figure out the marketing side of our business,
and it blew my mind.
It was THE book that set me on the path to becoming a copywriter and marketer.
When we start out as entrepreneurs and small business owners, no one tells us how to market ourselves– and as many things, we just wing it.
It was a mind-blowing concept to realize and understand who the real heroes of our stories are, and it forever changed how I thought about and positioned every business and product or service I’ve touched since.
This book will completely change how you think about and present your business.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Mike Michalowicz
It’s an incredibly unconventional approach to mastering your business finances. What accountant in their right mind would tell you to take your Profit First?
But it’s transformational and an incredibly simple way to set your business finances up for success.
It’s a must-read for every business, large or small.
Baddass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise Into Profit
Pia Silva
As a small business owner, the best way to stand out is to figure out your unique way of solving problems.
Digging deep and asking yourself questions like, What do I stand against in my industry? What do I hate about how other people are doing it?
It’s a must for every small business owner who struggles with how to position themselves to stand out in a sea of competitors.
How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Donald Miller
Read it.
And read everything by Donald Miller, but read this first.
Learn exactly how to run your small business– from vision casting to marketing to team management and finances. It’s all here.
Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader
They Ask, You Answer 3.0
Marcus Sheridan
If you’re wondering what kind of content you should be putting out into the universe, what your audience is seeking when they are searching, and how to bridge the gap between what you offer and what they want,
Read this book.
You’ll get actionable strategies to help you bring value, build trust, and connect with the very people searching for the thing you offer.
